How Wegmans Uses Social Media to Make Me Hungry (and Jealous of People Who Have Wegmans)

Chocolate covered strawberries? PUT THEM IN MY MOUTH.

The first picture that popped up on Wegmans' Twitter account, which has almost 89,000 followers, was these chocolate covered strawberries, fresh and bursting and covered in sweet, sweet chocolate. Reviewing Wegmans' feed (pun intended) literally left my stomach grumbling, and I'm no foodie or connoisseur.

Wegmans doesn't need much advertising: food sells itself. All they need is a good platform for some pictures of, oh, I don't know, say...

 OM NOM NOM.

a Thanksgiving feast, and they have a million people not only on Twitter, but also on Pinterest, Youtube, and Facebook liking and sharing their posts. Their Youtube also shows some pretty tantalizing dishes. Wegmans does a good job of presenting their products in a way that attracts customers -- their food just looks good, and that's going to sell.

Check out Wegmans' blog, Twitter, Pinterest (extra yum on this one), and Youtube, and make yourself extremely hungry.

You know you want to. Wegmans does food porn the best.

First Post!

Hi! My name is Tom Adams. I'm a PR student studying Wegmans, Inc. I chose Wegmans because I grew up in Rochester, New York, and my mom is a chef who swears by their store (in fact, she's written several letters lamenting the fact that they haven't made the move to Connecticut, where she currently resides.)

Wegmans is an interesting company with a great reputation for being a good place to work and for having solid business practices. As such it's an exemplary model of good PR.

I think that growing up with the store will give me a unique vantage point in studying its PR and marketing tactics.