Thursday, February 19, 2015

How Wegmans Uses Social Media to Make Me Hungry (and Jealous of People Who Have Wegmans)

Chocolate covered strawberries? PUT THEM IN MY MOUTH.

The first picture that popped up on Wegmans' Twitter account, which has almost 89,000 followers, was these chocolate covered strawberries, fresh and bursting and covered in sweet, sweet chocolate. Reviewing Wegmans' feed (pun intended) literally left my stomach grumbling, and I'm no foodie or connoisseur.

Wegmans doesn't need much advertising: food sells itself. All they need is a good platform for some pictures of, oh, I don't know, say...

 OM NOM NOM.

a Thanksgiving feast, and they have a million people not only on Twitter, but also on Pinterest, Youtube, and Facebook liking and sharing their posts. Their Youtube also shows some pretty tantalizing dishes. Wegmans does a good job of presenting their products in a way that attracts customers -- their food just looks good, and that's going to sell.

Check out Wegmans' blog, Twitter, Pinterest (extra yum on this one), and Youtube, and make yourself extremely hungry.

You know you want to. Wegmans does food porn the best.

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